SPEAKER:
Leanne Bayley

Art

Leanne Bayley

Lead UI/UX Designer

With a lifelong passion for games, Leanne has spent over 10 years making them - from small studios to big, independently, on consoles, mobile, PC, and for big brands. During this time, she has worn many hats in game dev but settled in UI/UX. As lead UI/UX designer, she works with everything along the UI/UX pipeline and works with folk across the team making sure the UI/UX meets the creative vision. ? Her all-time favourite game is NiGHTS Into Dreams (Sega Saturn), and she’s an award-winning game jammer and two-time Gamer Bake winner.

Style, Trends, Immersion and Abstraction – Developing UI Art Direction

Great game UI art elevates a game, it keeps players immersed, it helps tell the story , build the world, it makes reading quest entries, crafting items and selecting skills things players want to do. So how do we develop UI art to make sure we are creating something that compliments the game rather than something we have to add because otherwise its hard to know how many bullets/pumpkins/gems we have? This talk will cover some kick off points to consider when developing your UI Art Direction.