SPEAKER:
Laine Baker

Live Ops

Laine Baker

Studio Live Ops Director

Laine is an 18-year industry vet with a passion for building live products that players absolutely love. Formerly Head of Product Management at Flaregames and Yousician, Laine has worked on live titles ranging from The Sims to Racing Rivals to Nonstop Knight, and its Texan cousin, Nonstop Chuck Norris. With a foundational background in data-informed game design, UX, and community development, Laine has been building the LiveOps discipline at Sheffield since November 2022. 

The Lifecycle of LiveOps – from MVP to Global

The concept of LiveOps as an approach to game development and management is relatively new, yet the industry is fast-moving in this direction. Every year more games are developed with a live service model in mind, and mobile in particular sees the majority of its revenue come from live service titles. In this talk, we'll take a high-level view of the end-to-end LiveOps Cycle, starting at pre-production, all the way through to post-launch.