Style, Trends, Immersion and Abstraction – Developing UI Art Direction


Great game UI art elevates a game, it keeps players immersed, it helps tell the story , build the world, it makes reading quest entries, crafting items and selecting skills things players want to do. So how do we develop UI art to make sure we are creating something that compliments the game rather than something we have to add because otherwise its hard to know how many bullets/pumpkins/gems we have? This talk will cover some kick off points to consider when developing your UI Art Direction.


• Trends and styles in UI art
• How genre and platform influence expectations
• Immersion to Abstraction, a scale to plot against to help with decisions about UI elements
• Tips for how to kick off your art direction for the UI